Components

News ticker

The News ticker component allows for the display of bite-sized pieces of information. As the name suggests, it is used to highlight the crucial and potentially urgent news, in a cycling way.

Dos 

  • keep message consistent throughout the site (although it can be used on individual pages, users may have message blindness if content is changed from one page to another)
  • only use for crucial information and make sure it is placed as the first element, on top of other the page contents
  • make short and concise sentences (ideally spanning no more than 2 lines or 240 characters)
  • offer links (see editorial guidelines) that prompt users to follow the crucial piece of information

Dont's

  • do not use to hide important information that should be present at all times in the page

When to use

  • consistent component throughout the site - use only when there is a need to advertise and inform on a piece of content or page that is crucial and thus requires high visibility

When not to use

  • when there is a Carousel component present, as they both contain moving elements which will compete for users' attention
  • do not use it for trivial or outdated information